India, and particularly south India, is a relatively conservative culture.
Sure there is the film industry and while there are may be a ton of belly bearing women in saris the most risque it gets is longing looks….mind you no one kisses. And the men, well, ever since SRK buffed up for Om Shanti Om, there has been a deluge of pecks, six packs and overdeveloped delts peaking out from a variety of open (or ripped up) shirts or on full display without the hinderance of material.
Apparently, this has set off some sort of body building craze…a fact which has seen multitudes of gyms pop up all over the place (probably in combination with a bit of middle class couch potato guilt). This huge 12 foot tall billboard ad (posted up on the Mysore road) for a gym decided to capitalize on the buff body trend – with the very strange addition of nipple (and even more bizarre) and a belly button piercing…a peculiar site for south India.
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